Culture Clarity™ was built by Will Scott and Chloe Scott, co-founders of Cultureful. Will is the author of The Culture Fix® and the creator of Cultureful's methodology — including the 9 Deeds in 90 Days™ framework — with 20+ years working alongside founder-led organizations across 27+ countries.
Chloe is the architect of the Culture Clarity™ diagnostic itself — drawing on deep experience studying culture transformation and the behavioral drivers that shape how people lead, perform, and stay. Her work is informed by hundreds of diagnostics across 10,500+ employees.
When you run Culture Clarity™, a real practitioner analyzes your data, identifies the patterns that matter, and designs your action steps personally. Then walks you through all of it. No guesswork. No generic output. Culture Clarity is hosted and delivered through Esperto, the assessment platform our coaching partners use to run it with their own clients.